Industry News | December 10, 2012

Authentic Brands Launches Marilyn Monroe-Inspired Cafe

Industry leaders have partnered with Authentic Brands Group to launch the first-ever Marilyn Monroe Cafe flagship location next to Millionaires' Row along Toronto's affluent lakefront suburb of Oakville.

Marilyn Monroe Cafe celebrated its grand opening during the November 9-11 weekend and has quickly become a staple in the heart of downtown Oakville.

Furnishing by prestigious designers like Philippe Starck with Dedon, Eero Saarinen with Knoll, Diesel with Foscarin, and Tom Dixon inspires the interpretation of the clean aethetic and sensual lines of the mid-century modern era. A luxurious choice of materials, modern furniture, and subtle architectural detail culminate in an inviting space for all guests, whether on the go or casually snacking and sipping premium espressos.

Captivating international audiences with her charming personality and graceful cinematic performances, Marilyn Monroe's timeless beauty and charisma are the inspiration behind the Marilyn Monroe Cafe.

The cafe is designed by Mason Studio to be a place Marilyn would be comfortable in, featuring a relaxed but elevated design experience with lush menu options.

The Marilyn Monroe Cafe drink menu features smoothies ranging from flavors like Mango Tango to Mint Chocolate Chip, and luscious hot drinks like Red Velvet and Creme Brule Lattes made with the Adonis T3 espresso machine.

Breakfast goers can pair lattes with hearty, organic, wholesome oatmeal; New York-style bagels, and French flaked croissants.

Those with something sweeter in mind have a wider number of selections from the dessert menu, like gourmet cupcakes and artisan cheesecakes.

Marilyn Monroe Cafe guests can use a sleek new mobile app called "MM Cafe" to order ahead of time and skip the line. The app is available on Apple iTunes, where it can be downloaded for free.

In addition, cafe guests' experiences will be further enhanced by stunning JBL Audio, featuring 22 speakers of complete clarity. Music programming is selected digitally by the vibe of the songs' algorithms. The sound system automatically sets the volume level, based upon activity in the cafe.

The cafe features Marilyn Monroe photographer Milton Greene's exclusive photographs of the world's most legendary blonde bombshell. The photos featured in the cafe are from Marilyn's Ballerina Series, Red Sweater Series, Tennis Sweater Series, and more.

A wide array of merchandise will also be available at the Marilyn Monroe Cafe, including totes, laptop sleeves, and iPhone cases.