American Express and Dunkin’ Donuts announced a partnership for a new loyalty program. When an American Express Card is used to sign up for Auto-Recharge, the automatic reloading feature on the Dunkin’ Donuts Card, American Express Cardmembers will receive a 20 percent bonus on each Auto-Recharge transaction of $25 or more. For every $25 Auto-Recharge, American Express will automatically load an extra $5 onto the Dunkin’ Donuts Card. This promotion for American Express Cardmembers is available through March 31, 2010.
“American Express is ‘charged up’ to be the ‘Official Card Partner of Auto-Recharge’ from Dunkin’ Donuts,” says Curtis Wilson, vice president and general manager, restaurant & lodging, American Express Merchant Services. “Through this great partnership, we will deliver added benefits to our Cardmembers, and they can now enjoy more coffee, muffins, and donuts on us.”
“The Dunkin’ Donuts Card is the convenient way to pay at Dunkin’ Donuts and this partnership with American Express will help us deliver more value, more rewards, and more convenience for our customers,” says David Tryder, director of interactive and relationship marketing for Dunkin’ Donuts.
Dunkin’ Donuts Cards are available at participating restaurants across the country and online. Cardmembers who sign up for Auto-Recharge will receive additional perks such as exclusive in-store and online offers and product news specific to their local market.
