Industry News | August 5, 2010

A&W Gives Away the Treat That Made It Famous

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In celebration of National Root Beer Float Day on August 6, A&W Restaurants will treat customers to a free, A&W Original Root Beer Float. But the offer will last longer than just one day.

A&W Restaurants launched the world's largest online Root Beer Float giveaway on Facebook. Consumers who "like" the A&W page on Facebook will receive a digital coupon valid for a free regular size Root Beer Float with any purchase. Coupons are good while supplies last and are valid at participating locations.

"A&W Restaurants is home to the classic root beer float, so it's only fitting for us to celebrate National Root Beer Float day with our Facebook community by giving them the original free float," says Barry Westrum, chief marketing officer for A&W Restaurants. "Whether enjoying a snack of our delicious A&W Cheese Curds made with authentic 100 percent all-natural Wisconsin white cheddar cheese or a 100 percent U.S. Beef signature Papa Burger, there's no better pairing than with our Original Root Beer Float. And as a thank you to our fans, this delicious dessert is on us."

The A&W Original Root Beer Float is made with A&W draft Root Beer and topped off with proprietary A&W soft serve in an icy cold mug. A&W Root Beer is the world's No. 1 selling root beer, and is made fresh at hundreds of A&W Restaurants. A&W Root Beer is available in diet and is caffeine free.

The celebration surrounding Root Beer Float Day is A&W's first effort to engage its Facebook followers with a traffic-driving offer. It marks the beginning of the brand leveraging social media to build a dialog with its followers while driving the business. While the exact origins of National Root Beer Float Day are unclear, for years Americans have celebrated August 6 by enjoying a Root Beer Float. A&W hopes to raise awareness of this holiday by inviting America to enjoy a free A&W Original Root Beer Float.