Industry News | June 28, 2011

A&W, Harley-Davidson are Ready to Ride

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A&W Restaurants, the 92 year old restaurant brand known for its famous A&W Draft Root Beer and All American Food Menu, is kicking off its "Rip to Ride" promotion, the largest in the chain's history.

Running through August 20, 2011, A&W customers who purchase an All American Combo Box, which includes a Papa Burger Single, regular french fries, and a large soft drink such as the freshly made A&W Draft Root Beer, will get a chance to win one of thousands of instant prizes being offered with a game piece on the food package. 

Prizes include eight Harley-Davidson Sportster Forty-Eight motorcycles, four runners-up prizes of Harley-Davidson Rider’s Edge New Rider Courses, A&W merchandise, and more than $1.6 million worth of food prizes.

During the length of promotion, many of the 850 restaurants will hold “Bike Nights” at their A&W locations, a popular summer time event throughout the country. A&W Restaurants will support the promotion with local television commercials and point-of-purchase materials at the restaurants.