Industry News | April 9, 2001

A&W, Long John Silver's Opens C-Store Combo

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Franchisee Pete Neutze has opened the first A&W/Long John Silver's co-brand in a petroleum/convenience store in a Texas town.

Located in Uvalde, about seventy-five miles west of San Antonio, Neutze's Mr. Cartender Exxon petroleum and c-store is the first time Yorkshire Global Restaurants (YGR), parent company for A&W and Long John Silver's, has put the increasingly popular co-brand concept in a petroleum and c-store. YGR is among exhibitors at the Texas Petroleum Marketers Association Show in San Antonio, April 11, 2001.

"The restaurant is recording sales comparable to a free-standing restaurant," offered Bryon Stephens, vice president of franchising for YGR. "The reaction has been nothing short of phenomenal."

The new restaurant offers consumers a choice of menus from A&W Restaurants, this country's first franchise restaurant chain, and Long John Silver's, the nation's largest seafood chain.

The All American A&W menu includes hamburgers, hot dogs, chicken sandwiches, French fries, its signature A&W Draft Root Beer, and root beer floats. The Long John Silver's menu includes battered-dipped seafood, chicken, and shrimp served in plated meals, baskets, or sandwiches with a variety of sides.

The new restaurant seats thirty-five persons and is open seven days a week.

Headquartered in Lexington, Kentucky, A&W and Long John Silver's is owned by parent company Yorkshire Global Restaurants, Inc. and there are more than 1,200 YGR restaurants in the United States and around the world.

 
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