Industry News | February 11, 2011

"Baby Darth Vader" Scores Free TCBY

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With the popularity of the new Volkswagen commercial and fan favorite, Max Page, who starred as Baby Darth Vader in its latest Super Bowl commercial, TCBY was so moved and entertained that it would like to offer him frozen yogurt from now until Super Bowl 2012.
 
“VW and their creative team deserve a great deal of credit as do many of the brands that delivered entertaining and creative spots during Super Bowl Sunday,” says Tim Casey, CEO of TCBY. 
 
“However, little Max Page captured the hearts of America with his playful interpretation of the iconic Darth Vader, a personality many adults were first exposed to as children.  It’s just good, wholesome content that we support,” Casey says.  
 
TCBY, based in Salt Lake City, is hoping to deliver special Max Page TCBY Gift Certificates that will give him access to TCBY wherever he may travel over the next year.
 
TCBY has already placed a call into The TODAY Show, which revealed Max's "not so dark side" earlier this week, to see if they could pass the word to the family of the six-year-old Super Bowl and YouTube star.  
 
For customers interested in getting their own free year of yogurt, now is the time, during TCBY's 30th anniversary YouTube contest. Details for entering can be found at www.tcby.com/contest. The contest ends February 28.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.