Industry News | January 20, 2010
Back Yard Burgers Updates Media Strategies
Back Yard Burgers is partnering with award-winning Paramore|Redd Online Marketing and launching a new Web site and social media campaign yielding participants a free burger.
Bob Page, chief operating officer for Back Yard Burgers, says the cooked-to-order, char-grilled experts are aggressively marketing their premium burger through social media avenues, a new enterprise for the 23-year-old company.
“In 1987, founder Lattimore Michael perfected the one-of-a-kind, back yard-style hamburger which has grown rapidly in its popularity throughout the Midwest and southeastern United States," Page says. "As we begin this new decade, we are embracing our tried and true homemade style burger and chicken sandwiches while launching a progressive Web site to communicate our premium burger offers and engage our loyal fans and new customers with interactive social media.”
Page says the company’s partnership with Paramore|Redd, a Nashville-based online marketing and interactive agency, has helped them navigate through the myriad of internet marketing options. Paramore|Redd Creative Director Brad Haynes explains the Web site launch needed to be reinforced with an all-inclusive social media campaign.
“Back Yard Burgers is a perfect example of a smart company launching a premium Web site to reflect the product it offers to the public," Haynes says. "We knew the Back Yard Burger fan needed more than a great Web site, so we are reinforcing the launch with a full social and online media strategy."
Visitors to the Web site who join the eClub get a free burger including, for a limited time, the new Smoked Gouda Cheeseburger available through Feb. 28, 2010. Back Yard Burgers' latest news and offers are also available on Facebook and Twitter.
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