Industry News | September 5, 2007

Bagel Shops to Accept 'Contactless' Payment

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Guests now have a more convenient, faster way to pay for their food at Einstein Bros.(R) Bagels and Noah's(R) Bagels, two brands of Einstein Noah Restaurant Group, Inc. (NASDAQ:BAGL) , the nation's largest operator of bagel bakeries.

Thanks to the recently installed "contactless" card readers at the more than 400 company owned Einstein Bros.' and Noah's locations, guests can now pay faster, easier and more conveniently by simply holding their ExpressPay from American Express(R), Discover Network Zip (when available), MasterCard(R) PayPass(TM) or Visa payWave card in front of a card reader.

"Einstein Noah Restaurant Group is always searching for ways to make our restaurants more convenient for guests," said Paul Murphy, CEO. "Introducing this new payment method enhances the already great experience our guests are receiving in the comfortable neighborhood setting of our restaurants."

"Contactless" cards contain an embedded chip that communicates with the reader via radio frequency to process and complete the transaction. No swiping is necessary.

Einstein Bros. and Noah's will continue to accept traditional credit cards with a magnetic strip. Consumers can obtain the new "contactless" cards by calling their payment card providers.