Industry News | January 9, 2012

Baja Fresh Goes to Los Gatos, CA

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Customers will notice a distinctly new interior incorporating the use of natural wood, stone, and warm colors, in addition to a more accommodating seating plan.

Additionally, the menu is designed to incorporate more customization.

First, guests select their choice of protein; fire grilled fresh chicken, steak, shrimp, Wahoo, or lean & slow roasted Pork Carnitas. Next they are offered a choice of a burrito, taco platter, or salad with numerous different flavor and signature recipe styles, with the option to “spice it up” or choose a milder Roasted Tomatillo salsa.

Guests are then invited to visit Baja Fresh’s signature salsa bar with 6 fresh salsas made throughout the day. Finally the guest will experience a new service style with entrees delivered tableside.

“We believe customers new and old will truly enjoy the new Baja Fresh experience!” says Charles Rink, Baja Fresh President.

The 1900 square foot Baja Fresh is located at 15466 Los Gatos Blvd. #111, Los Gatos, CA. It is owned and operated by Arun Sastry.

Sastry understands that the Los Gatos population is very conscious of healthy eating, as well as environmentally friendly, which is why in addition to an already extensive menu, the new Baja Fresh offers wheat tortillas as an option for carbohydrate-conscious customers.

“I am very happy to be able to open a Baja Fresh restaurant in the lovely town of Los Gatos, and offer a choice of healthy Mexican food to the residents of Los Gatos,” Sastry states. “We bring two years of experience, running a sister Baja Fresh restaurant in Palo Alto, and I firmly believe that that experience will be an added benefit to the new Los Gatos store.”

Brand President Charles Rink concluded by stating, "We are very happy to bring Baja Fresh to the Los Gatos neighborhood. We congratulate Arun Sastry on the opening of his Baja Fresh and we look forward to the success of this restaurant and our continued partnership.”

Baja Fresh Mexican Grill serves bold, fresh Mexican flavors for lunch, dinner, dine-in, or take-out all in a spacious and contemporary environment.

Founded in 1990 and headquartered in Irvine, Calif., Baja Fresh operates or franchises 249 restaurants in 26 states as well as Dubai and Singapore.