Industry News | February 25, 2008

Baja Fresh, La Salsa Offer Rewards Programs

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In a move to build brand awareness and attract a new customer base, fresh-Mexican concepts Baja Fresh and La Salsa have joined Rewards Network, the leading provider of dining frequency programs in North America.

“Rewards Network is a time-proven company that delivers diners who enjoy earning Cashback Rewards or awards from the major frequent flyer programs and other affinity programs,” says Baja Fresh and La Salsa Chief Development Officer James Walker. “We want Baja Fresh and La Salsa to benefit from the partner relationships and marketing programs Rewards Network offers.”

Both Baja Fresh and La Salsa specialize in freshly prepared Mexican entrees and sides including burritos, tacos, salads, and authentic salsas. Fire-grilled choices like shrimp, pork, chicken, sirloin steak, mahi-mahi and fire-roasted vegetables allow customers to customize their order for a quality meal. “This is the freshest, tastiest Mexican food you’ll ever eat,” said Walker.

As part of Rewards Network, Baja Fresh and La Salsa participating locations will be marketed through email, online promotion, and direct mail to millions of active Rewards Network members. Customized reporting and member comments will allow the restaurants to study customer feedback and trends.

“Whether you want to dine-in or grab a fantastic Mexican meal to go, Baja Fresh and La Salsa will be a popular and frequent choice for our members,” says Rewards Network President and CEO Ron Blake. “These are excellent brands and we’re excited to have them on the program.”