Industry News | October 13, 2008

Baja Fresh Partners with Bluesun Corp

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Baja Fresh Mexican Grill today announced an agreement with California-based Bluesun Corp.

Bluesun is an international consumer products brokerage firm specializing in the worldwide sales of food and nonfood products to retailers.

Perry Abadir, CEO of Bluesun, says, "Bluesun represents some of the best brands in food and non-food retailing, and we feel that Baja Fresh is an exciting addition."

Initial product offerings are expected to include a line of Baja Fresh Salsas featuring the flavors of Mexico, and will be made with the freshest ingredients.

"We believe this is a natural step for Baja Fresh," says Baja's chief development officer, James Walker. "Consumers are looking for fresh, high quality products, and Baja Fresh is synonymous with those attributes."