Industry News | February 6, 2012

Baja Fresh Returns to Chicago

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Baja Fresh Mexican Grill, the quick-casual fresh Mexican chain, announced the grand opening of its newest Baja Fresh in Niles, IL.

 

The 2,100 square foot Baja Fresh is located at 8610 W. Golf Road, Niles, IL 60714. It is owned and operated by Jignesh Patel.

 

Patel chose to open a Baja Fresh in Niles because of its prime location near the Golf Mill Shopping Center, one of the top shopping areas in the Chicago market.

Along with his 5 years of previous ownership experience in the restaurant industry, Patel is excited about bringing this area a made-to-order restaurant with high quality food and service.

Baja Fresh’s casual and inviting dining environment, fresh and extraordinary tastes will offer menu items at a fraction of the cost of sit-down dining with no charge for service that usually comes with being waited on,” Patel states.

Another important factor to choose Baja Fresh is the quick service without compromising the taste of our high quality food.”

Brand President Charles Rink states, "We are very happy to bring Baja Fresh back to Chicago in the Niles neighborhood. We congratulate Jignesh Patel on the opening of his Baja Fresh, and we look forward to the success of this restaurant and our partnership.”

The new restaurant encompasses Baja Fresh’s latest restaurant design, service, and customizable menu.

Customers will notice a distinctly new interior incorporating the use of natural wood, stone and warm colors, in addition to a more accommodating seating plan.

Additionally, the menu is designed to incorporate more customization. First, guests select their choice of a signature Baja Fresh protein: fire-grilled fresh all white-meat chicken, steak, shrimp, Wahoo, or Pork Carnitas. Next they are offered a choice of a burrito, taco platter, or salad with numerous different flavor and signature recipe styles, with the option to “spice it up” or choose a milder Roasted Tomatillo salsa. Guests are then invited to visit Baja Fresh’s signature salsa bar with 6 fresh salsas made throughout the day.

Finally the guest will experience a new service style with entrees delivered tableside. “We believe customers new and old will truly enjoy the new Baja Fresh experience!” said Charles Rink, Baja Fresh President.