Industry News | October 23, 2012
Barberitos Gives Breast Cancer Awareness a Boost
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On October 1, Barberitos launched its month-long breast cancer awareness campaign, “Barberitos Gives Breast Cancer the Boot.”
On the same day, the downtown Athens, Georgia, location hosted a Throwback for Breast Cancer Event, featuring the original crew from the first Barberitos store in 2000.
Founder and CEO Downing Barber was behind the line rolling burritos with wife and CFO Candace Barber, compliance director Noah Brendel, and downtown Athens store owner Keith Neace.
All of the proceeds from lunch were donated to the Loran Smith Center for Cancer Support.
Also, on Thursday, October 4, Barberitos hosted a breast cancer fundraising party at the Barberitos Franchise headquarters in Athens.
The party had free food and drinks, as well as a treat performance from Debris featuring Sunny Ortiz (from Widespread Panic).
Only a week into Breast Cancer Awareness month, Barberitos had raised more than $1,600 for the Loran Smith Center for Cancer Support.
Barberitos is a quick-service restaurant offering fresh, Tex-Mex cuisine, including a variety of burritos, tacos, salads, quesadillas, and nachos made to order.
Committed to serving “farm fresh” food, Barberitos serves all-natural vegetables delivered to stores and hand-cut daily. Whole breasts of chicken are grilled fresh, as is the high-quality cuts of steak and choice ground beef.
Barberitos restaurants are not equipped with freezers or microwaves, as all food is prepared fresh, with no fats or preservatives added at the time of preparation.
Barberitos’ salsas, guacamole, hot sauces, meat marinades, and salad dressings are made from scratch each day.
Each menu offering is prepared at the time it is ordered right in front of the customer. Barberitos “7 Under 7” menu features seven items each under 7 grams of fat, including a mini grilled chicken burrito, jerk fish taco, and a variety of salads.
Barberitos provides full-service catering ranging from burrito boxed lunches to taco, salad, nacho, or fajita bars that can be customized to serve a few to several hundred people.
Barberitos has 29 restaurant franchise locations in Georgia, South Carolina, North Carolina, Tennessee, and Florida.
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.
