Industry News | October 23, 2008
Bartlett Steals Tacos for Millions
Fans can visit any participating Taco Bell location on Tuesday, October 28, 2008 from 2 p.m. to 6 p.m. (local time) and claim their free Crunchy Seasoned Beef Taco.
“You know we had Jason pegged as the guy who might steal millions of tacos for America,” says David Ovens, chief marketing officer, Taco Bell Corp. “This is one stolen base that goes into the record books more than just a stat, but as a steal that fed the country.”
Tampa Bay Rays shortstop Jason Bartlett joins Boston Red Sox centerfielder Jacoby Ellsbury as the only two players in World Series history to have stolen millions of tacos for America. Ellsbury’s steal of second base during Game 2 last year won millions of Americans free tacos. So while there are fans of pitching duels and the long ball, it seems the stolen base has now captured the hearts of millions during the World Series.
Taco Bell has a long history of “Think Outside the Bun” promotions with Major League Baseball. In addition to last year’s successful “Steal A Base, Steal A Taco” World Series promotion, the company has also placed its famous “Free Taco” target at multiple World Series games. Taco Bell is currently in its fifth year as an Official Sponsor of Major League Baseball.
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