Industry News | March 3, 2014

Baskin Goes Bananas With New Flavor of the Month

Baskin-Robbins announced that it is celebrating Mardi Gras by bringing the classic flavors of New Orleans’ hometown dessert to guests across the country with its new March Flavor of the Month, Bananas Foster. With the new flavor, Baskin-Robbins has transformed the traditional New Orleans dessert into an irresistible Bananas Foster-flavored ice cream with a brown sugar rum-flavored ribbon and praline pecans.

 

In participating Baskin-Robbins shops nationwide, Bananas Foster ice cream is available in a milkshake, by the scoop – in a cup, or cone – and in fresh-packed pints and quarts. The flavor is also featured in the Big Easy Banana Split, a banana boat with a banana sliced lengthwise, scoops of Bananas Foster, Chocolate and Pralines ‘n Cream ice creams, topped with Caramel Praline Topping, Marshmallow Topping, and finished with real whipped light cream, cherries, and chopped almonds. Baskin-Robbins is also inviting guests to “go bananas” with its Caramel Banana Parfait and Caramel Banana 31° Below. These treats feature creamy vanilla soft serve with bananas and caramel praline topping.

 

At Baskin-Robbins, we’re always looking for new ways to transform traditional desserts into innovative ice cream flavors and frozen treats,” says Stan Frankenthaler, executive chef and vice president of product innovation for Dunkin’ Brands. “Bananas Foster is our tribute to Mardi Gras and ice cream lovers nationwide who want to enjoy a festive and flavorful treat. We’re also excited to include the flavor in our delicious Big Easy Banana Split, which also features our classic Chocolate and Pralines ‘n Cream flavors.”

 

For those looking for more ways to “go bananas” at Baskin-Robbins this month, the brand offers refreshing fruit smoothies that include Strawberry Banana, Tropical Banana, and Mango Banana flavors. Baskin-Robbins’ smoothies are made with real fruit purees, bananas, and non-fat vanilla-flavored frozen yogurt with live and active cultures.

 

Also, for guests looking to celebrate St. Patrick’s Day in a “cool” way later this month, Baskin-Robbins is offering its Leprechaun-approved St. Patrick’s Day Cake. The cake can be customized with a guest’s favorite ice cream and cake flavor combinations, serves 12-16 people and is sure to be a lucky addition to any St. Patrick’s Day party.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.