Industry News | March 7, 2013

Baskin-Robbins Beats the Buzzer with March Flavor

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Baskin-Robbins announced Reese’s Buzzer Beater ice cream, a combination of peanut butter and chocolate-flavored ice cream with Reese’s Peanut Butter Cups, as its March Flavor of the Month.

March is an exciting time for college basketball fans, and Reese’s Buzzer Beater is the perfect flavor for ice cream lovers to welcome the return of their favorite, annual athletic tournament.

Throughout the month of March, Baskin-Robbins is also offering its guests a Reese’s Buzzer Beater Layered Sundae, which features Reese’s Buzzer Beater ice cream, hot fudge, Reese’s Peanut Butter Sauce, chopped Reese’s Peanut Butter Cups, and whipped cream.

“This March, we wanted to share the excitement of college basketball with our guests and feature a delicious and innovative flavor to honor one of the most popular sporting events of the year,” says Stan Frankenthaler, Baskin-Robbins executive chef and vice president of innovation at Dunkin’ Brands. “Reese’s Buzzer Beater is our tribute to sports fans and ice cream lovers nationwide who want to enjoy a festive and flavorful treat while cheering on their favorite team.”

In participating Baskin-Robbins stores nationwide during the month of March, Reese’s Buzzer Beater ice cream is available by the scoop—in a cup or cone—or as a layered sundae.

Also available in fresh-packed pints and quarts, ice cream lovers can bring Reese’s Buzzer Beater home to enjoy with family and friends or to create their own specialty ice cream desserts.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.