Industry News | December 7, 2011
Baskin-Robbins Brings Back Bobsled Brownie
'Tis the season to enjoy ice cream whether it's by reliving a moment in history with Bobsled Brownie, a flavor that was inspired by the 2002 women's bobsled victory in Salt Lake City, or by giving the gift of ice cream and purchasing a Baskin-Robbins gift card for everyone on your holiday list.
Back by popular demand, Bobsled Brownie has come out of the Deep Freeze for a limited time and is available at Baskin-Robbins shops during the month of December.
Ice cream fans will be dashing through the snow to enjoy this favorite flavor that features a combination of butter caramel ice cream with chocolate chip blondie brownie pieces and milk chocolate mousse ice cream with a fudge crackle ribbon.
"Baskin-Robbins is known for creating ice cream flavors that mark moments in history whether based on a sporting event or an impact on pop culture," says Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin' Brands.
"We're excited to bring back this popular winter flavor for a limited time for our guests to enjoy all month long."
Baskin-Robbins is offering Bobsled Brownie ice cream nationwide, for a limited time only, and is available by the scoop – in a cup or cone – or as a Baskin-Robbins classic sundae. The flavor is also available in hand-packed pints, quarts, and half-gallons so ice cream lovers can bring Bobsled Brownie home to enjoy with family and friends or create their own specialty ice cream desserts.*
Baskin-Robbins' gift cards can be purchased in any amount between $2 and $100 at participating shops or online at www.BaskinRobbins.com and never expire. To make this holiday gift even more special, Baskin-Robbins gift cards can be personalized online with a favorite photo or customized message, accompanied by a high-quality, custom designed greeting. Gift cards can also be purchased in bulk online at www.BaskinRobbins.com.
*In California, Baskin-Robbins offers hand-packed ice cream in three sizes: small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems