Industry News | December 7, 2011

Baskin-Robbins Brings Back Bobsled Brownie

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'Tis the season to enjoy ice cream whether it's by reliving a moment in history with Bobsled Brownie, a flavor that was inspired by the 2002 women's bobsled victory in Salt Lake City, or by giving the gift of ice cream and purchasing a Baskin-Robbins gift card for everyone on your holiday list.

Back by popular demand, Bobsled Brownie has come out of the Deep Freeze for a limited time and is available at Baskin-Robbins shops during the month of December.

Ice cream fans will be dashing through the snow to enjoy this favorite flavor that features a combination of butter caramel ice cream with chocolate chip blondie brownie pieces and milk chocolate mousse ice cream with a fudge crackle ribbon.

"Baskin-Robbins is known for creating ice cream flavors that mark moments in history whether based on a sporting event or an impact on pop culture," says Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin' Brands. 

"We're excited to bring back this popular winter flavor for a limited time for our guests to enjoy all month long."

Baskin-Robbins is offering Bobsled Brownie ice cream nationwide, for a limited time only, and is available by the scoop – in a cup or cone – or as a Baskin-Robbins classic sundae. The flavor is also available in hand-packed pints, quarts, and half-gallons so ice cream lovers can bring Bobsled Brownie home to enjoy with family and friends or create their own specialty ice cream desserts.*

Baskin-Robbins' gift cards can be purchased in any amount between $2 and $100 at participating shops or online at www.BaskinRobbins.com and never expire. To make this holiday gift even more special, Baskin-Robbins gift cards can be personalized online with a favorite photo or customized message, accompanied by a high-quality, custom designed greeting. Gift cards can also be purchased in bulk online at www.BaskinRobbins.com.

*In California, Baskin-Robbins offers hand-packed ice cream in three sizes: small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats.  Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.  For further information, visit www.baskinrobbins.com.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.