Industry News | December 4, 2012
Baskin-Robbins Brings the Spirit with Holiday Cakes
It’s the holiday season once again and Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is offering a new lineup of dome-shaped ice cream cakes to brighten up holiday parties this month.
Available now at participating Baskin-Robbins locations nationwide, these ho-ho-holiday cakes make for perfect gifts or additions to any holiday party.
Guests can customize each cake by choosing their favorite ice cream flavor, including December’s Flavor of the Month, Mint Chocolate Chip—a classic flavor featuring mint-flavored ice cream with semi-sweet chocolate chips.
The eye-catching holiday cakes feature a unique dome shape available from Baskin-Robbins. The fanciful holiday designs include a Snowman Cake, Santa Cake, and Elf Cake.
Baskin-Robbins’ Snowman, Santa, and Elf Cakes each serve eight to 12 people and have a suggested retail price of $26.99 during the month of December.
For guests looking for a smaller treat, Baskin-Robbins is also offering Snowman and Snow Woman Individual Treats.
Guests can pick their favorite Baskin-Robbins flavor and turn it into a snowman almost too cute to eat. The Snowman and Snow Woman Individual Treats are available at participating Baskin-Robbins shops and have a suggested retail price of $2.49.
“What better way to celebrate the holidays than by enjoying the company of family and friends and sharing Baskin-Robbins’ festive new ice cream cakes,” says Stan Frankenthaler, Baskin-Robbins executive chef and vice president of innovation at Dunkin’ Brands. “These fun and delicious holiday cakes are sure to impress as the dessert table centerpiece at any holiday party.”
For a great stocking stuffer, guests can give the gift of ice cream with a Baskin-Robbins gift card. Gift cards can be purchased in any amount between $2 and $100 at participating Baskin-Robbins shops or online.
Baskin-Robbins offers special holiday cake-themed gift cards on its website. Gift cards can also be personalized online with cherished photos or a customized message, and can be ordered along with a personalized greeting card.
Food & Beverage
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