Industry News | June 10, 2013

Baskin-Robbins Celebrates Dads In A Cool Way

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is offering two ice cream cakes to honor dad this Father’s Day.

Available now at participating Baskin-Robbins’ locations nationwide, guests can show dad how much he’s appreciated by customizing an ice cream cake with his favorite ice cream and cake flavor combination, as well as adding a personalized message.

Cakes available for the holiday include:

  • Tool Box Cake: For the dad who is a handyman, this cake features decorative chocolate tools and blue icing and can be personalized with a special Father’s Day message.
  • Dad’s Shirt Cake: Celebrate dad in style with a fanciful cake that is dressed as a casual polo shirt.

“This Father’s Day, we wanted to provide our guests with a selection of ice cream cakes that honor dad in a fun and festive way,” says Stan Frankenthaler, executive chef and vice president of innovation at Dunkin’ Brands. “Our Tool Box Cake and Dad’s Shirt Cake celebrate a dad’s personal style, and are memorable sweet treats that are perfect for sharing with family and friends this holiday.”

Baskin-Robbins gift cards can be purchased in any amount between $2 and $100 at participating shops or online and never expire. Gift cards can also be personalized online with cherished photos or a customized message, and can be ordered along with a personalized greeting card.