Industry News | July 30, 2008

Baskin-Robbins Continues Texas Expansion

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Following Baskin-Robbins' San Antonio expansion announcement yesterday, the brand is announcing today that Ft. Worth is now open for franchise sales. More than 50 new stores are projected over the next several years throughout Tarrant, Denton, Parker, Johnson, and Ellis Counties, among others.

Baskin-Robbins operates more than 20 locations in and around Dallas-Ft. Worth and more than 90 stores across Texas. The company plans to open 300 locations statewide in small and large markets over the next several years. Baskin-Robbins will open more than 400 stores globally in 2008.

Baskin-Robbins' Ft. Worth launch is part of an aggressive growth strategy, which includes expanding in existing markets while entering new cities throughout the country. The company is actively seeking new franchisees willing to own and operate a minimum of three stores in Ft. Worth and the surrounding communities.

"As the Baskin-Robbins brand continues to develop in Texas, we're now looking for franchisees in Ft. Worth with strong financial backgrounds to manage multiple stores and a passion for their local communities," says James Franks, national director of franchising, Baskin-Robbins.

The company will host a franchising seminar in Grapevine at the Embassy Suites Outdoor World on August 11, 2008 from 2:00 p.m. - 4:00 p.m. Included in the discussion will be the brand's new store design, new logo, marketing, training, and site selection.

"Baskin-Robbins will satisfy a growing demand in Ft. Worth for high-quality ice cream, specialty frozen desserts, and beverages," says Franks.