Industry News | June 16, 2014

Baskin Robbins Debuts Summer Treats

The official first day of summer is right around the corner and Baskin-Robbins is kicking off the season with its lineup of summer flavors and treats.

New this year, the Sand Pail Cake is a summertime creation featuring graham crackers as the sand, sea creatures made of icing, and a pink spoon. The cake can be customized with any favorite ice cream and cake flavor combination and can also be ordered through Baskin-Robbins’ new online cake ordering website.

Baskin-Robbins is also offering a range of seasonal ice cream flavors this summer, including options from its BRight Choices lineup, which includes premium churned light, reduced fat, no sugar added, sorbets, ices, and frozen yogurt options. These flavors are available at participating Baskin-Robbins shops across the U.S. at select times during the summer months.

The summer flavor lineup includes:

America's Birthday Cake: Strawberry and cake-flavored ice cream mixed with candy confetti-topped cake pieces and blue whipped cream.

Blueberry Cheesecake: Cheesecake flavored ice cream packed with cheesecake bits and swirled around with a blueberry ribbon.

Chocolate Chocolate Chip (Reduced Fat, No Sugar Added): A combination of reduced-fat chocolate ice cream and chocolate-flavored chips.

Cotton Candy:  Swirled in pink and purple.

Orange 'n Crème (Premium Churned Light): Orange light ice cream with a whipped cream-flavored ribbon.

Splish Splash Sherbet: Blue raspberry flavored sherbet and a splash of blueberry flavored sorbet.

State Fair Fried Dough:  Cinnamon caramel flavored ice cream loaded with funnel cake pieces and a fried dough ribbon.

Also available at participating Baskin-Robbins restaurants this month is Triple Chocolate, the June Flavor of the Month, featuring a combination of Swiss Chocolate, Chocolate Fudge, and Classic Chocolate ice creams.

“We’re excited to offer our guests a mix of returning Baskin-Robbins seasonal ice cream flavors, like America’s Birthday Cake and Cotton Candy, along with several new flavors, including Orange ‘n Crème and State Fair Fried Dough, this summer,” says Jeff Miller, executive chef and vice president of culinary innovation for Dunkin’ Brands. “Whether you are enjoying time at the beach, planning a barbecue with friends and family, or just need an ice cream break, our new Sand Pail Cake and summer flavors are welcome additions to any summer activity.”

Available at participating Baskin-Robbins shops nationwide throughout the summer months, Baskin-Robbins’ lineup of summer flavors are available by the scoop - in a cup or cone - as well as in fresh-packed containers. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.