Industry News | January 10, 2010

Baskin-Robbins Expands BRight Menu

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Baskin-Robbins is ringing in the New Year with an expanded lineup of its BRight Choices treats. BRight Choices are better-for-you light ice cream options including fat-free, dairy-free, no-sugar-added, and light ice cream.

The new BRight Choices flavors include Premium Churned Reduced Fat No Sugar Added Mocha Blackberry Chip ice cream, Premium Churned Light Dulce de Leche ice cream, and Vanilla Pomegranate Parfait frozen yogurt. The new BRight Choices offerings range from 80 to 140 calories per 2.5-ounce scoop.

"Baskin-Robbins continues to provide ice cream variety with our delicious new BRight Choices flavors," says Srinivas Kumar, chief brand officer for Baskin-Robbins Worldwide. "Our expanded better-for-you menu is great for customers looking for a lighter treat that has the quality they have come to expect from Baskin-Robbins."

Now through April 4, Baskin-Robbins is offering an additional scoop of any of its BRight Choices or regular ice cream varieties for 99 cents.