Industry News | May 11, 2010

Baskin-Robbins Gets Hungry for Houston

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Baskin-Robbins announced today the signing of three store development agreements in Houston, totaling four new locations. New franchisees, Shawn and Jill Salyers, purchased one unit that is expected to open later this year; site selection is currently being determined. Additionally, Basheer Siddique, an existing franchisee, purchased one shop that will open in 2011 and Carl Raia, also a new franchisee, purchased two units that will open in the next two years.

Baskin-Robbins currently has more than 6,000 stores in 33 countries. With a domestic footprint of nearly 2,700 locations, Baskin-Robbins is now seeking franchisee candidates in Houston to be part of an unprecedented growth campaign designed to increase its U.S. presence over time.

Baskin-Robbins executives will host a franchise opportunities seminar on May 21 at 2 p.m. at the Hyatt Regency Houston (1200 Louisiana Street) to share the benefits of owning a Baskin-Robbins shop. To register for the event and learn more, please log onto http://www.baskinrobbins.com/FranchiseOpportunities/.

“Baskin-Robbins has been providing quality ice cream products for more than 60 years and we’re excited to expand our footprint in Houston with the development of these four shops,” says Grant Benson, CFE, vice president of franchising and market planning, Dunkin’ Brands, Inc. “We’re still looking for individuals to join our team and spread the fun and unique flavors of America’s Favorite Ice Cream Shop in Houston and invite interested parties to attend our seminar on May 21 to learn how to open a Baskin-Robbins in your community.”

To drive its expansion efforts, Baskin-Robbins offers several flexible real estate design options at varying investment levels. These concepts – stand-alone and express/kiosk – provide consumers with a range of Baskin-Robbins menu items from hard scooped ice cream and cakes to soft-serve and frozen beverages. Ideally, franchisees should possess a minimum net worth of $250,000 and liquid assets of at least $125,000 but financial qualifications will vary based on the opportunity available by market.

“Additional Baskin-Robbins stores will satisfy a growing demand in Houston for high-quality ice cream, specialty frozen desserts and beverages,” Benson says. “For generations, Baskin-Robbins has become the brand of choice for consumers and has consistently delighted them with our irresistible flavors and treats. We look forward to having an even larger presence in the Houston community.”

In addition to Baskin-Robbins expansion, Dunkin’ Brands, the parent company of both Baskin-Robbins and Dunkin-Donuts, is seeking qualified candidates to be part of an unprecedented growth campaign designed to expand Dunkin’ Donuts presence in various U.S. markets.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.