Industry News | September 4, 2013

Baskin-Robbins Goes Back To School With BOGO Sundaes

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is celebrating back-to-school season with the return of its popular “Buy One Get One Free Two-Scoop Sundae” offer at participating locations nationwide. 

Every Wednesday through the end of the year, guests who purchase a “Build Your Own” Two-Scoop Sundae will receive another Two-Scoop Sundae of equal or lesser value for free.

Baskin-Robbins’ classic Two-Scoop Sundae includes two scoops of a guest’s favorite ice cream topped with caramel, hot fudge, or strawberry topping and finished with a dollop of whipped cream, nuts, and a cherry.

Baskin-Robbins locations in the New York metro area will feature the Buy One Get One Free Sundae offer every Tuesday instead, and locations in Washington, Oregon, Montana, and most in Idaho will not be participating.

This month, Baskin-Robbins is also inviting guests to enjoy its September Flavor of the Month, German Chocolate Cake. It features Swiss chocolate ice cream with coconut, walnut pieces, fudge brownie pieces, and a caramel swirl.

The Flavor of the Month is also being featured in a special German Chocolate Cake Waffle Bowl Sundae, which includes two scoops of German Chocolate Cake ice cream with hot fudge, whipped cream, chopped almonds, and a cherry, all served in a freshly baked waffle bowl.

“We wanted to make back-to-school season a little sweeter for families by bringing back one of our most popular offers and encouraging guests to share the fun of one of America’s favorite treats, the ice cream sundae,” says Dan Wheeler, vice president of U.S. brand and field marketing for Baskin-Robbins. “Guests can customize their two-scoop sundae with their favorite Baskin-Robbins ice cream flavors and toppings, including our delicious September Flavor of the Month, German Chocolate Cake.”

In participating Baskin-Robbins shops nationwide in September, German Chocolate Cake ice cream is available by the scoop—in a cup or cone—and in fresh-packed pints and quarts.

Guests can also enjoy any of Baskin-Robbins’ festive ice cream cakes this month, including the Too Cute Cupcake Cake, an oversized cupcake filled with ice cream and cake, and the Clown Cone Party Round Cake, a customizable cake adorned with Baskin-Robbins’ classic Clown Cones and sprinkles. Guests can personalize each cake with any Baskin-Robbins ice cream flavor and cake combination.

Additionally, as part of Baskin-Robbins’ Soft Serve Slingshot Promotion, guests are encouraged to visit the Baskin-Robbins Facebook page to see the winning topping, Reese’s Peanut Butter Cups, and to receive a coupon for a “Buy One, Get One for 99 cents” 31 Below soft-serve treat that can be redeemed at participating Baskin-Robbins shops nationwide through September 30, 2013.

Baskin-Robbins’ 31 Below desserts feature smooth and creamy vanilla soft serve mixed with a guest’s choice of candy or cookie mix-ins.