Industry News | August 2, 2012

Baskin-Robbins Goes for Gold with Aug. Flavor of the Month

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Baskin-Robbins, the world’s largest chain of ice cream specialty shops, invites ice cream lovers across America to sprint to their nearest Baskin-Robbins store to taste its August Flavor of the Month, Gold Medal Ribbon.

A classic Baskin-Robbins ice cream flavor, Gold Medal Ribbon receives top marks for its combination of vanilla-flavored and chocolate ice creams swirled together with a caramel ribbon.

“We love honoring our classic flavors that have delighted ice cream lovers for years, and Gold Medal Ribbon is no exception,” says Stan Frankenthaler, Baskin-Robbins executive chef and vice president of innovation at Dunkin’ Brands.

“Gold Medal Ribbon ice cream is a great-tasting combination of the classic flavors of vanilla, chocolate, and caramel teamed up in every scoop,” he says. “As one of our most popular flavors, we’re excited to feature it as our August Flavor of the Month.”

Gold Medal Ribbon is available by the scoop—in a cup or cone –and can also be enjoyed in a Baskin-Robbins milkshake or custom ice cream cake. 

In addition, ice cream lovers can bring the flavor home in fresh-packed pints and quarts to enjoy with family and friends at summer get-togethers or to create their own winning ice cream desserts.

August and September are also two of the top months for birthdays in the United States, according to data from the U.S. CDC, so now is the perfect time to take advantage of Baskin-Robbins’ extensive lineup of ice cream cakes.

Available at participating Baskin-Robbins’ locations nationwide, these cakes are delicious treats for friends and families to enjoy together at birthday celebrations. Guests can customize each cake by choosing their favorite ice cream and cake flavor combination and also by adding a personalized message.

For additional birthday benefits, guests can join the Baskin-Robbins Birthday Club, where members receive a free scoop or soft serve swirl on their birthdays. Other perks include a $3 discount on a Baskin-Robbins birthday cake, as well as a “Buy One, Get One” scoop offer on half-birthdays. Guests can sign up for the Birthday Club on the Baskin-Robbins website.