Industry News | January 23, 2008

Baskin-Robbins Introduces New Chocolate Treats

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In time for Valentine's Day, Baskin-Robbins is rolling out a LTO line of chocolate desserts, Love Chocolate treats. Offerings including new SuperFudge Truffle ice cream, new Chocolate Indulgence Cake, and new Chocolate Covered Strawberry Sundae. The treats are only available for a limited time and are in-store through February 17, 2008.

According to a recent survey conducted by Baskin-Robbins, more than 36 percent of Americans stated they plan to spend $20 to $50 on their sweetheart. All of Baskin-Robbins Love Chocolate treats fall under or within that range. The frozen delights are available at participating stores nationwide through February 17.

The line includes:

• Chocolate Covered Strawberry Sundae—A combination of SuperFudge Truffle and Very Berry Strawberry ice creams layered with hot fudge and strawberry topping, topped with whipped cream and a cherry, and drizzled with dark dipping chocolate.

Chocolate Chip Truffle Shake—A blend of SuperFudge Truffle and Chocolate Chip ice creams and chocolate syrup. Topped with whipped cream and chocolate drizzle.

•SuperFudge Truffle ice cream—A super indulgent chocolate fudge ice cream with chunks of chocolate ganache and toffee truffle pieces.

• Love Potion #31® ice cream—A Valentine’s Day favorite! White Chocolate and Raspberry ice creams swirled with a raspberry ribbon and loaded with raspberry-filled cups and chocolate chips. Now available in pre-packed quarts to take home.

•Sweetheart Cake—A cake decorated with mini red icing hearts, a large red chocolate heart, and a single red rose. (Serves 2 – 4).

•Chocolate Indulgence Cake—This nine-inch-round cake with a chocolate fudge border, topped with creamy rosettes and chocolate triangle pieces serves 12–16.