Industry News | May 25, 2010
Baskin-Robbins Looks to Draw Crowd in San Diego
Baskin-Robbins is offering San Diego residents the exclusive scoop on how to own their very own Baskin-Robbins franchise. With a domestic footprint of nearly 2,700 locations, Baskin-Robbins is now seeking franchisee candidates in San Diego to be part of an unprecedented growth campaign designed to increase its U.S. presence over time.
Baskin-Robbins executives will be in town to host a franchise opportunities seminar on June 7 at 2 p.m. at the Manchester Grand Hyatt to share the benefits of owning a Baskin-Robbins shop. To register for the event and learn more, log on to http://www.baskinrobbins.com/FranchiseOpportunities/ or call 254-640-5861.
Built over the last 64 years, Baskin-Robbins currently has more than 6,000 stores in 33 countries and enjoys 98 percent brand awareness across the country and was named in 2008 and 2009 as the No. 1 ice cream and frozen dessert franchise in Entrepreneur magazine's annual "Franchise 500" ranking.
"Baskin-Robbins has been providing quality ice cream products for more than 60 years, and we're excited to expand our footprint in San Diego," says Grant Benson, CFE, vice president of franchising and market planning for Dunkin' Brands, Inc. "We're looking for individuals to join our team and spread the fun and unique flavors of America's Favorite Ice Cream Shop in San Diego and invite interested parties to attend our seminar on June 7 to learn how to open a Baskin-Robbins in your community."
To drive its expansion efforts, Baskin-Robbins offers several flexible real estate design options at varying investment levels. These concepts - stand-alone and express/kiosk - provide consumers with a range of Baskin-Robbins menu items from hard scooped ice cream and cakes to soft-serve and frozen beverages. Ideally, franchisees should possess a minimum net worth of $250,000 and liquid assets of at least $125,000 but financial qualifications will vary based on the opportunity available by market.
"Additional Baskin-Robbins stores will satisfy a growing demand in San Diego for high-quality ice cream, specialty frozen desserts and beverages," Benson says. "For generations, Baskin-Robbins has become the brand of choice for consumers and has consistently delighted them with our irresistible flavors and treats. We look forward to having an even larger presence in the San Diego community."
In addition to Baskin-Robbins expansion, Dunkin' Brands, the parent company of both Baskin-Robbins and Dunkin-Donuts, is seeking qualified candidates to be part of an unprecedented growth campaign designed to expand Dunkin' Donuts presence in various U.S. markets.
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