Industry News | April 6, 2011

Baskin-Robbins Nabs New POS Systems Provider

ParTech (PAR) announced that it has been selected by Baskin-Robbins as the exclusive provider of POS systems to the company’s U.S.stand-alone franchise network.

PAR’s unified POS solutions will simplify Baskin-Robbins’ new product roll-outs, improve its ability to control and update menus, and enable digital marketing.

PAR’s technology solution will give Baskin-Robbins and our franchisees the necessary tools and flexibility to better deliver exceptional experience to our guests,” says Daniel Sheehan, chief information officer for Dunkin’ Brands, the parent company of Baskin-Robbins. “With its ease of use, efficiency, and consistency, the PAR system delivers top-notch performance and provides capabilities that will help streamline a variety of day-to-day operational tasks for our franchisees.”

“We are pleased to be selected by Baskin-Robbins, the world’s largest chain of ice cream specialty shops, to help their franchisees deliver the best possible guest experience, to engage with guests in new ways, and streamline and enhance their business operations,” says Tim Votaw, senior vice president, ParTech.

The PAR systems selected for Baskin-Robbins’ franchise stores feature PAREverServ PixelPoint POSsoftware and a choice of PAREverServ 2000 or PAREverServ 6000 POShardware.

EverServ PixelPoint software is designed to enhance restaurant performance through capabilities ranging from menu-screen customization to perpetual inventory management and detailed reporting. The EverServ 2000’s compact design is ideal for environments where space is a premium. The EverServ 6000 is a high performance, rugged, and energy efficient POSterminal that is designed to achieve a low total cost of ownership.

PAR is also providing Baskin-Robbins franchisees comprehensive service and support through the company’s PAREverServ Services offering. PAR will provide integrated product delivery services designed to provide a single point of contact to facilitate hardware, software, and service delivery.

After implementation, PAR will provide franchisees onsite service and help desk assistance across the Baskin-Robbins USA stand-alone store locations. Also included in the PAR support package are professional services, hosting services, and maintenance.