Industry News | October 5, 2012
Baskin-Robbins to Offer Dunkin' K-Cups in California
Baskin-Robbins now has something new and exciting for guests in California alongside its world-famous ice cream, frozen treats, and custom ice cream cakes.
The brand announced that that participating Baskin-Robbins shops in California will offer Dunkin’ Donuts K-Cup packs, making “America’s Favorite Coffee” available in California for the very first time for use with Keurig single-cup brewing systems.
Both Dunkin' Donuts and Baskin-Robbins are part of the Dunkin’ Brands Group’s family of brands. Sold exclusively in California at participating Baskin-Robbins shops, Dunkin’ K-Cup packs are offered in five popular flavors, including Original Blend, Dunkin’ Decaf, French Vanilla, Hazelnut, and Dunkin’ Dark Roast.
The suggested retail price for a 14-count box is $12.99.
As part of Baskin-Robbins’ launch of Dunkin’ K-Cup packs in California, the company is celebrating with the “Baskin-Robbins $1K Giveaway,” in which through October 11, Baskin-Robbins will randomly surprise a total of six guests at its restaurants throughout the state with a check for $1,000, a Keurig K-Cup brewing system and a year’s supply of Dunkin’ K-Cup packs.
“This is an exciting day for our Baskin-Robbins guests and franchisees in California,” says Nigel Travis, CEO, Dunkin’ Brands Group, and president, Dunkin’ Donuts U.S.
“There is incredible passion for the Dunkin’ Donuts brand on the West Coast, as evidenced by the sales of our bagged coffee at grocery stores, the recent opening of the Dunkin’ Donuts restaurant on Camp Pendleton, and in our conversations with fans on our social media channels,” he continues.“We’re excited to bring our two brands together for this launch, and we look forward to keeping Californians running with our great-tasting Dunkin’ Donuts coffee at home or in the office, one cup at a time.”
Dunkin’ Donuts began offering K-Cup packs exclusively in restaurants nationwide in August 2011.
Keurig single-cup brewers for use in-home and in the office utilize patented, innovative brewing and single-cup technology to deliver a fresh-brewed, perfect cup of coffee, every time at just the touch of a button.
According to The NPD Group / CREST, Dunkin’ Donuts restaurants serve the most hot traditional and iced coffee in America, selling 1.5 billion cups of hot and iced coffee every year.
Dunkin’ Donuts uses 100 percent Arabica coffee beans, and the company’s coffee specifications are recognized by the industry as a superior grade of coffee.
Dunkin’ Donuts was ranked No. 1 in customer loyalty in the coffee category for the sixth consecutive year by the 2012 Brand Keys Customer Loyalty Engagement Index.
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