Industry News | July 28, 2008
Baskin-Robbins Opens Cincinnati for Franchise Sales
Currently, Baskin-Robbins operates 34 stores across Ohio. The company plans to open 200 locations statewide in small and large markets over the next several years, and recently signed a development agreement in Kettering for an additional store. Baskin-Robbins will open more than 400 stores globally in 2008.
Baskin-Robbins' Cincinnati launch is part of an aggressive growth strategy, which includes expanding in existing markets while entering new cities throughout the country. The company is actively seeking new franchisees willing to own and operate a minimum of three stores in Cincinnati and the surrounding counties.
"As the Baskin-Robbins brand continues to develop in Ohio, we're now looking for franchisees in Cincinnati with strong financial backgrounds to manage multiple stores and a passion for their local communities," says James Franks, national director of franchising, Baskin-Robbins. "We are excited about new franchisees joining our team who are ready to work on their business and not just in it. Our small business, small network approach allows owners to develop a strong presence in their market and play a vibrant part in the daily lives of people who live and work in and around Cincinnati."
Baskin-Robbins offers franchisees a variety of store concepts including free standing stores, sites within shopping centers, kiosks, and other retail environments. Furthering its commitment to its franchisees, Baskin-Robbins also offers a range of support systems including: complete training, site selection assistance, design and construction, marketing, and technology assistance.
To share information about franchising opportunities in Cincinnati, Baskin-Robbins is hosting a franchising seminar at the Marriott at River Center on August 5, 2008, from 2:00 - 4:00 p.m. Included in the discussion will be the brand's new store design, new logo, marketing, training, and site selection. To register for the event and learn more, visit the seminars and events link at www.baskinrobbins.com/FranchiseOpportunities/ .
"Baskin-Robbins will satisfy a growing demand in Cincinnati for high-quality ice cream, specialty frozen desserts, and beverages," Franks says. "Over the past 62 years, Baskin-Robbins has become the brand of choice for consumers and has consistently delighted them with our irresistible flavors and treats. We look forward to being an important part of the Cincinnati community."
Food & Beverage
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