Industry News | July 28, 2008

Baskin-Robbins Opens Denver for Franchise Sales

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Baskin-Robbins is rapidly expanding its Colorado footprint with today's announcement that Denver is now open for franchise sales. More than 60 new stores are projected over the next several years throughout Denver and the surrounding counties of Adams, Arapahoe, Boulder, Denver, and Jefferson, among others.

Currently, Baskin-Robbins operates 13 locations in and around Denver and 25 stores across Colorado. The company plans to open more than 60 locations statewide in Denver and other large and small markets over the next several years. Baskin-Robbins will open more than 400 stores globally in 2008.

Baskin-Robbins' Denver launch is part of an aggressive growth strategy, which includes expanding in existing markets while entering new cities throughout the country. The company is actively seeking new franchisees willing to own and operate a minimum of three stores in Denver and the surrounding counties.

"As the Baskin-Robbins brand continues to develop in Colorado, we're now looking for franchisees in Denver with strong financial backgrounds to manage multiple stores and a passion for their local communities," says James Franks, national director of franchising, Baskin-Robbins. "We are excited about new franchisees joining our team who are ready to work on their business and not just in it. Our small business, small network approach allows owners to develop a strong presence in their market and play a vibrant part in the daily lives of people who live and work in and around Denver."

Baskin-Robbins offers franchisees a variety of store concepts including free standing stores, sites within shopping centers, kiosks, and other retail environments. Furthering its commitment to its franchisees, Baskin-Robbins also offers a range of support systems including: complete training, site selection assistance, design and construction, marketing, and technology assistance.

To share information about franchising opportunities in Denver, Baskin- Robbins is hosting a franchising seminar at the Denver Marriott Tech Center on August 5, 2008 from 10:00 a.m. - 12:00 p.m. Included in the discussion will be the brand's new store design, new logo, marketing, training, and site selection. To register for the event and learn more, visit the seminars and events link at www.baskinrobbins.com/FranchiseOpportunities/ .

"Baskin-Robbins will satisfy a growing demand in Denver for high-quality ice cream, specialty frozen desserts, and beverages," Franks says. "Over the past 62 years, Baskin-Robbins has become the brand of choice for consumers and has consistently delighted them with our irresistible flavors and treats. We look forward to being an important part of the Denver community."