Industry News | March 2, 2009

Baskin-Robbins Pairs with Mother of All Candy Brands

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Candy Bar Madness is back at Baskin-Robbins for its third consecutive year offering. Baskin-Robbins has teamed up with Mars to create delicious frozen treats. Featuring two of the top ten most popular candies in the country – Snickers is America’s No. 1 candy bar and M&M’s is America’s No. 1 candy brand. The treats will be available at participating Baskin-Robbins locations, while supplies last beginning today.

It is no surprise that the fusion of these two iconic brands results in such a yummy outcome. Americans have long been enthusiastic about both Baskin-Robbins and MARS brand candy. Customers are also welcome to concoct their own unique treat by mixing any of the candy toppings with the ice cream of their choice.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.