Industry News | March 2, 2009

Baskin-Robbins Pairs with Mother of All Candy Brands

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Candy Bar Madness is back at Baskin-Robbins for its third consecutive year offering. Baskin-Robbins has teamed up with Mars to create delicious frozen treats. Featuring two of the top ten most popular candies in the country – Snickers is America’s No. 1 candy bar and M&M’s is America’s No. 1 candy brand. The treats will be available at participating Baskin-Robbins locations, while supplies last beginning today.

It is no surprise that the fusion of these two iconic brands results in such a yummy outcome. Americans have long been enthusiastic about both Baskin-Robbins and MARS brand candy. Customers are also welcome to concoct their own unique treat by mixing any of the candy toppings with the ice cream of their choice.