Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced plans to greatly expand the brand’s presence in the U.K. The firm is looking to nearly double its number of locations in the U.K. with the addition of 80 new freestanding restaurants over the next three years.
The announcement comes as Baskin-Robbins celebrates the official opening of three new shops in London. Nigel Travis, chief executive officer of Dunkin’ Brands, Baskin-Robbins’ parent company, and Giorgio Minardi, president of Dunkin’ Brands International, are in London this week to attend the opening celebrations.
“Baskin-Robbins takes pride in delighting guests the world over with its rich assortment of ice cream flavors and wide array of frozen treats,” Travis says. “With the development of these additional restaurants, even more ice cream lovers across the U.K. will be able to enjoy our premium ice cream, ice cream cakes, and frozen beverages, all served in a fun environment and at a great value.”
Baskin-Robbins has almost 100 locations in the UK, including freestanding restaurants as well as concession locations in other shops and movie theaters. On a worldwide basis, Baskin-Robbins has more than 6,700 locations in nearly 50 countries around the world.
In addition to its planned expansion in the U.K., Baskin-Robbins also recently announced its entry into Vietnam and further expansion in Mexico.
The three new venues in London will feature Baskin-Robbins’ new international restaurant design, which includes relaxing lounge-style seating, textured walls reminiscent of Baskin-Robbins waffle cones, an expanded topping station, interactive LCD menu displays, and improved dessert displays for modeling ice cream cakes and sundaes.