Industry News | June 11, 2012

Baskin-Robbins Plans Florida Expansion

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is offering Fort Lauderdale residents the exclusive scoop on how to own their very own Baskin-Robbins franchise.

Following its recent announcement of expansion throughout South Florida, the company is looking for entrepreneurs who meet its financial requirements, have a passion for their local communities and, of course, a love for ice cream.

Baskin-Robbins plans to expand its Florida footprint with more than 15 new restaurants over the next several years throughout the Miami, West Palm Beach, and Fort Myers areas. 

Baskin-Robbins executives will host a “Becoming a Baskin-Robbins Franchisee” seminar June 13 from 1-3 p.m. at the Sheraton Fort Lauderdale Airport Hotel, 1825 Griffin Road in Dania. They will share information about joining the Baskin-Robbins brand and review opportunities available throughout Broward, Miami-Dade, Palm Beach, Collier, and Lee counties.

“Baskin-Robbins has a proud tradition of providing quality ice cream products for more than six decades, and is renowned for offering irresistible flavors and frozen treats,” said Grant Benson, CFE, vice president of franchising and market planning, Dunkin’ Brands, Inc. “We are the only national chain offering both hard scoop ice cream and soft serve, as well as creative cones, custom ice cream cakes, specialty desserts, frozen beverages, and take-home treats. We look forward to growing our presence throughout Florida in the coming years.”