May 18, 2013

Industry News | March 1, 2012

Baskin-Robbins Readies for March Madness with Flavor

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Baskin-Robbins, Desserts, Promotions

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced 3-Point Chocolate as its March Flavor of the Month. A triple threat of chocolate flavored ice cream with a salty caramel ribbon and orange-colored caramel pretzel balls, this sweet indulgence is the newest addition to Baskin-Robbins’ flavor library and will debut in Baskin-Robbins stores nationwide this March.

March is an exciting time for college basketball fans, and 3-Point Chocolate is a slam dunk flavor for ice cream lovers everywhere looking to celebrate the return of their favorite, annual athletic tournament.

The 3-Point Chocolate Sundae is also available all month long as a decadent combination of 3-Point Chocolate ice cream, hot fudge, Reese’s Peanut Butter Sauce, crushed Reese’s Peanut Butter Cups, and whipped cream.

“We love creating innovative new ice cream flavors that build excitement among our guests, and 3-Point Chocolate is no exception,” says Stan Frankenthaler, Baskin-Robbins executive chef and vice president of innovation at Dunkin’ Brands. “3-Point Chocolate combines some of America’s favorite flavors–chocolate and caramel with salty pretzel bites–and is a fun way for our guests to get into the college basketball spirit and celebrate one of America’s favorite pastimes.”

In participating Baskin-Robbins stores nationwide during the month of March, 3-Point Chocolate is available by the scoop, in a cup or cone, or as a sundae. Also available in fresh-packed pints and quarts, ice cream lovers can bring 3-Point Chocolate home to enjoy with family and friends or to create their own specialty ice cream desserts.

In addition to celebrating college basketball season with 3-Point Chocolate, Baskin-Robbins stores are offering customizable ice cream cakes for select college basketball teams. Custom cakes can be ordered in advance at participating Baskin-Robbins shops.