Industry News | February 3, 2012

Baskin-Robbins Revives Superfudge Truffle for February

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Chocolate lovers, rejoice! Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced it is bringing back one of its classic flavors, Superfudge Truffle, in time to celebrate Valentine’s Day right.

Sent to the Deep Freeze in 2010 for Baskin-Robbins’ 65th birthday celebration, February’s decadent Flavor of the Month is made with real chocolate fudge ice cream mixed with chunks of chocolate ganache and toffee truffle pieces.

Valentine’s Day is synonymous with chocolate, and whether celebrating with their sweetheart or sharing a scoop with their friends, ice cream lovers everywhere will swoon over the return of this delicious flavor.

“Superfudge Truffle is a classic flavor that chocolate lovers everywhere have been enjoying for years, which makes bringing it back just in time for Valentine’s Day that much sweeter,” says Stan Frankenthaler, Baskin-Robbins executive chef and vice president of innovation at Dunkin’ Brands.

“Baskin-Robbins is known for its innovative flavor creations and we are excited to have the opportunity to bring back this popular flavor for a limited time only.”

In Baskin-Robbins stores nationwide during the month of February, Superfudge Truffle is available by the scoop, in a cup or cone or as a milkshake. Also available in hand-packed pints, quarts, and half-gallons, ice cream lovers can bring Superfudge Truffle home to enjoy with their special someone or to create their own specialty ice cream desserts.

Baskin-Robbins’ ice cream cakes and gift cards also make perfect gifts for loved ones for Valentine’s Day! Gift cards can be purchased in any amount between $2 and $100 at participating shops or online at www.BaskinRobbins.com and never expire. In addition, gift cards purchased online can be customized with a favorite photo and come inside a personalized greeting card.