Industry News | April 2, 2013

Baskin-Robbins Rings in Spring with Two New Ice Cream Cakes

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Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is abuzz with excitement as it announced a special lineup of ice cream cakes to celebrate the spring season.

The new Ladybug Cake and Bumblebee Cake are festive additions to Baskin-Robbins’ lineup of whimsical and inventive ice cream cakes.

“Baskin-Robbins is known for its innovative ice cream cake designs, and we had so much fun creating these that we are delighted to introduce guests to our new Ladybug and Bumblebee Cakes,” says Stan Frankenthaler, Baskin-Robbins executive chef and vice president of innovation at Dunkin’ Brands.

“These new spring-inspired cakes will not only delight ice cream lovers, but will also serve as eye-catching centerpieces that bring this season to life at any family occasion or celebration,” he adds.

Available now at participating Baskin-Robbins locations nationwide, the Ladybug and Bumblebee Cakes can be customized with a guest’s favorite ice cream and cake flavor combination.

Guests can choose from any of their favorite Baskin-Robbins ice cream flavors for the cake, including the April Flavor of the Month, Jamoca Heath ice cream, which features Baskin-Robbins’ Jamoca coffee ice cream with Heath English Toffee candy pieces.

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