Industry News | January 6, 2014

Baskin-Robbins Rolls Out Red Carpet for New LTO

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Baskin-Robbins is rolling out its red carpet in celebration of the awards show season and kicking off 2014 with its new Flavor of the Month, Movie Theater Popcorn. This frozen treat features popcorn-flavored ice cream and butter popcorn crisp pieces wrapped together with a salty caramel ribbon.

The brand is also celebrating the new year by offering guests a free waffle cone upgrade with the purchase of a double scoop of ice cream at participating locations.

“We’re excited to introduce a new Flavor of the Month that combines both sweet and salty elements, creating a fun and delicious treat perfect for movie aficionados and ice cream enthusiasts to enjoy this awards show season,” says Stan Frankenthaler, executive chef and vice president of product innovation for Dunkin’ Brands. “At Baskin-Robbins, we strive to provide guests with deliciously innovative products, and we think Movie Theater Popcorn is a great addition to our award-worthy lineup of flavors and frozen treats.”

Baskin-Robbins’ Movie Theater Popcorn ice cream is available by the scoop and in a special Movie Theater Popcorn Waffle Bowl Sundae with caramel praline topping, whipped cream, a cherry, and chopped almonds. The flavor is also available to take home in pints and quarts.

For guests looking to celebrate the biggest game of the season, Baskin-Robbins’ new Football Cake is an ice cream cake that can be customized with a guest’s favorite flavor and favorite team. Available in participating stores nationwide from January through early February, this cake serves 10–12 people.

In addition, Baskin-Robbins is offering guests a fruity lineup of smoothies, including its classic Strawberry Banana, Tropical Banana, and Mango Banana Smoothies. Each smoothie is made with fruit beverage bases, bananas, and non-fat vanilla-flavored frozen yogurt. Also available are Baskin-Robbins’ Caramel Banana 31° Below and Caramel Banana Soft Serve Parfait.