Industry News | January 15, 2013
Baskin-Robbins Shares the Love with BOGO Sundae Offer
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is kicking off the New Year with a weekly Buy One Get One Free Two-Scoop Sundae offer at participating Baskin-Robbins shops nationwide.
Beginning January 16 and continuing every Wednesday through the end of March, guests who purchase a “Build Your Own” Two-Scoop Sundae will receive another Two-Scoop Sundae of equal or lesser value for free.
Baskin-Robbins locations in the New York metro area will feature the Buy One Get One Free Sundae offer every Tuesday instead.
Guests can create their own Two-Scoop Sundae by choosing from Baskin-Robbins’ wide variety of ice cream flavors, including classics like Mint Chocolate Chip, Very Berry Strawberry, Pralines ‘n Cream, and Jamoca Almond Fudge, as well as more recent favorites like January’s Flavor of the Month, Berry Passionate Frozen Yogurt.
“We’re celebrating the New Year with a special offer that allows our guests to have double the fun with one of America’s favorite treats, the ice cream sundae,” says Dan Wheeler, vice president of U.S. brand and field marketing for Baskin-Robbins. “With our Buy One Get One Free Two-Scoop Sundae offer, guests can customize an ice cream sundae of their own with our wide assortment of delicious ice cream flavors and toppings, and share another sundae with their friends and family.”
Baskin-Robbins’ classic Two-Scoop Sundae includes two scoops of a guest’s favorite ice cream topped with caramel, hot fudge, or strawberry topping and finished with a dollop of whipped cream, nuts, and a cherry. Last year, Baskin-Robbins served more than 29 million ice cream sundaes at its restaurants around the world.
Food & Beverage
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