Industry News | May 14, 2013

Baskin-Robbins Sherbet Shows Up on Freezer Aisles

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Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announced the launch of a new line of shelf-stable, sherbet-flavored freezer bars, which are rolling out at major national retailers this spring.

Baskin-Robbins’ Sherbet Flavored Freezer Bars are the first freezer bar treat from Baskin-Robbins that guests can purchase at participating supermarkets and drug stores nationwide.

The company has partnered with Jel Sert, a leader in freezer bars, on the rollout of this new product as part of a licensing agreement.

“We are thrilled to bring the Baskin-Robbins brand to major retailers nationwide with the launch of our new Sherbet Flavored Freezer Bars,” says John Fassak, vice president of business development for Dunkin’ Brands. “We look forward to introducing the Baskin-Robbins brand to even more people across the U.S. and giving our existing guests yet another way to enjoy our wide array of ice cream flavors and frozen treats.”

Each treat delivers two flavors in one freezer bar as a result of Jel Sert’s patented technology. Each box has 12 Sherbet Flavored Freezer Bars, which are available in two classic flavors: Rock ‘N Pop Swirl, a combination of grape and green apple flavors sideby side; and Rainbow Sherbet, a combination of orange and raspberry flavors side by side.

The freezer bars are shelf-stable and meant to be frozen at home.

“At Baskin-Robbins, we are committed to product innovation and surprising our guests with delicious new creations that they can enjoy at our restaurants or at home,” says Stan Frankenthaler, Baskin-Robbins executive chef and vice president of product innovation at Dunkin’ Brands. “Our Sherbet Flavored Freezer Bars are a new twist on two of our classic flavors, and we’re so excited to introduce them to ice cream lovers nationwide.”

Baskin-Robbins’ Sherbet Flavored Freezer Bars will be available only at participating supermarkets and drug stores nationwide, and have a suggested retail price of $2.99–$3.49.

Baskin-Robbins is partnering with Jel Sert on the distribution of its new Sherbet Flavored Freezer Bars. Jel Sert, founded in 1926, is a leader in freezer bars, drink mixes, beverages, and dessert mixes, offering a number of brands, now including Baskin-Robbins, at retailers nationwide.