Industry News | November 7, 2011

Baskin Robbins Stirs Up New Hot Chocolate

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This season hot chocolate has never been cooler.  Baskin-Robbins,announces its November flavor, Winter Chocolate Marshmallow, featuring rich hot chocolate flavored ice cream with a whipped cream ribbon and yummy marshmallow dough.  

"With Baskin-Robbins' new Winter Chocolate Marshmallow flavor, ice cream enthusiasts can enjoy the month of November with the coolness of summer and the warmth of winter combined in our newest flavor creation," says Stan Frankenthaler, Dunkin' Brands Executive Chef and Vice President of Innovation.

"Winter Chocolate Marshmallow is part of a popular growing dessert lovers' trend for frozen hot chocolate treats. This innovative trend now continues at Baskin-Robbins as we introduce a refreshing new twist to a traditional winter treat."  

Baskin-Robbins is offering Winter Chocolate Marshmallow ice cream nationwide at participating locations for a limited time only by the scoop.

The flavor is also available in hand-packed pints, quarts, and half-gallons so ice cream lovers can bring Winter Chocolate Marshmallow home to enjoy with family and friends or create their own specialty ice cream desserts.

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats.  Based in Canton, Mass., Baskin-Robbins is a subsidiary of Dunkin' Brands Group.