Industry News | November 14, 2012
Baskin-Robbins Takes On Turkey Day with LTO Desserts
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is offering ice cream lovers an extra treat this Thanksgiving holiday with its delicious Turkey Cake and new Turkey Leg individual novelty, now available at participating Baskin-Robbins locations nationwide. To delve deeper into turkey day trends, Baskin-Robbins commissioned a nationally-representative, independent survey of 1,005 Americans. The survey revealed that six in 10 Americans (59 percent) usually bring dessert to their Thanksgiving meal when dining as guests, making these festive frozen treats the perfect additions for holiday gatherings.
Food & Beverage
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