Industry News | February 6, 2013

Baskin-Robbins Takes on Valentine's Day with New LTO

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announces a loveable line-up of sweet frozen treats for Valentine’s Day. Baskin-Robbins’ February Flavor of the Month, Bundle of Love, features chocolate ice cream swirled with chocolate-flavored candies and chocolate-flavored hearts with raspberry filling.

In addition, Baskin-Robbins is also offering its new Conversation Heart Cakes. The Conversation Heart Cakes are adorned with rainbow sprinkles and feature one of three Valentine’s Day messages: “Love You,” “Kiss Me,” or “Be Mine,” or can be customized with a personalized message. The cakes can be customized with that special someone’s favorite ice cream flavor. Baskin-Robbins’ Conversation Heart Cakes can be shared with two to four people and have a suggested retail price of $14.29.
 
“This Valentine’s Day, we’re sharing our passion for ice cream with our guests and offering them a sweet line-up of romantic products that can be enjoyed with their loved ones,” says Stan Frankenthaler, Baskin-Robbins executive chef and vice president of innovation at Dunkin’ Brands. “Baskin-Robbins is known for its innovative flavor and ice cream cake creations, and we are excited to introduce Bundle of Love and our new Conversation Heart Cakes to celebrate the sweetest day of the year.”
 
In Baskin-Robbins shops nationwide during the month of February, Bundle of Love is available by the scoop – in a cup or cone – or as a milkshake, in hand-packed pints, in quarts, or in half-gallons.
 
Baskin-Robbins’ gift cards can be purchased in any amount between $2 and $100 at participating shops or online and never expire. In addition, gift cards purchased online can be customized with a favorite photo and come inside a personalized greeting card.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.