Industry News | July 5, 2011
Bastille Day Marches Into Mimi's Cafe
Mimi's will debut its Tour de Provence menu, sparkling with French tastes, on Bastille Day. The culinary adventure kicks off July 14, in honor of the French Independence Day. Mimi’s is offering new French-inspired menus and a chance to win a trip to Provence, France. Mimi’s will also debut its new Chocolate Mousse Muffin with a tasty offer: two free muffins with valid coupon and any purchase.
“Bastille Day is a perfect time for guests to declare their independence from ordinary cuisine and try something that is both extraordinary and uniquely Mimi’s,” says Mark Mears, president and chief concept officer. “Mimi’s Cafe offers the charm, flavors, and simple joys of a neighborhood bistro where food and wine are celebrated and memorable moments are shared.”
For more than 30 years, Mimi’s has offered fresh, seasonal entrées and signature breads and muffins. Mimi’s Taste of France seasonal menus feature entrées inspired by France’s legendary food and wine regions. From sunlit fields and vineyards to Parisian open-air markets, the fresh flavors, authentic ingredients, and simple preparation are the basis for Mimi’s new seasonal menu series.
The Tour de Provence is the first destination on Mimi’s Taste of France culinary journey, offering unique, flavorful entrées. Among the new dishes: Cinnamon Brioche French Toast, Le Grand Bleu Burger, Chicken Provence, and Provençal Glazed Shrimp & Asparagus Ravioli.
The French art of cooking with chocolate is the inspiration for Mimi’s new Chocolate Mousse Muffin and Chocolate Mousse Muffin Sundae. Guests can enjoy a free two-pack of Mimi’s muffins, including the new Chocolate Mousse Muffin, with valid coupon and any purchase, while they last, on Bastille Day. The printable coupon is available at www.mimiscafe.com or through Mimi’s Facebook page, where guests can also enter the Provence giveaway. The grand prize is a five-day, four-night trip for two to Provence, including round-trip air transportation and accommodations. The giveaway includes a one-year supply of Mimi’s famous muffins for five lucky winners and $25 Mimi’s Cafe gift cards to 96 participants. The grand prize winner will be announced in September.
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