Create-your-own-stir-fry franchise, bd's Mongolian Grill, announced that Hocking Media Group, a media buying and planning agency, will handle media planning and buying for the restaurant chain.
Under this agreement, Hocking Media Group will create and execute integrated media plans that combine new and traditional media strategies to build awareness, drive traffic, and increase business for the restaurants. bd's Mongolian Grill currently has 35 locations in 13 states.
"Hocking Media is an excellent partner for us," says Denise Head, vice president of marketing at bd's Mongolian Grill. "They understand our business model, and their media experience will help us reach potential new customers for our restaurants."
Hocking Media Group was founded in 2008 by Kara Hocking and specializes in helping companies increase their marketing effectiveness by re-engineering the way they connect with customers in today's complex and highly fragmented media environment. In addition to bd's Mongolian Grill, Hocking Media Group clients include Belle Tire, Eastern Michigan University, Genisys Credit Union, Car Tunes Mobile Electronics, and others.