Beautiful Brands Inks 40-Unit CherryBerry Deal

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Beautiful Brands International (BBI) named Chris and Dennis Holland as their newest Lead Development Agents for CherryBerry Self-Serve Yogurt Barin Minnesota, North Dakota, and Arizona. Both are currently licensed franchisees of 11 CherryBerry locations in these states and have agreed to open at least 40 more units in the next five years.

“This is a monumental step in CherryBerry’s expansion and momentum nationwide,” says Beautiful Brands Founder, President, and CEO David Rutkauskas. “Our growth plan with CherryBerry has made us a clear leader in frozen yogurt franchise development throughout the Midwest region and beyond. We feel confident, with the help of the development strategy of the Hollands, we can boost the growth of the CherryBerry franchise and expand our footprint in strategic areas within coming years.”

The agreement between BBI and Chris and Dennis Holland is part of an expansive strategy by BBI to partner with committed franchise developers to grow the CherryBerry brand globally. The CherryBerry franchise currently has a total of 34 stores open nationwide with 14 stores in development and 60 more to be opened within the next year alone. Chris and Dennis Holland will act as operations consultants for stores within the region to help expand the CherryBerry brand and strengthen its presence domestically.

“I anticipate the growth of the franchise to easily reach 40 stores in Minnesota, North Dakota, and Arizona within the next three to five years,” says Chris Holland. “We couldn’t be more excited about growing the CherryBerry brand across the region and helping make it the go-to place for premium frozen yogurt nationwide.”

CherryBerry Self-Serve Frozen Yogurt Bar, founded by Dallas and Robyn Jones, offers 12 premium rotating healthy and fat-free frozen yogurt flavors and more than 50 toppings.

“This new agreement with Chris and Dennis really strengthens the vision we have for the CherryBerry brand nationally,” Rutkauskas says. “Our goal is to spur our growth in new regions of the U.S., and forge new frontiers in the frozen yogurt industry through quality and value. We are extremely excited about the future of this unique concept and look forward to growing CherryBerry with founders, Dallas and Robyn Jones, for years to come!”