Industry News | June 20, 2014

Ben & Jerry’s Celebrates SNL's 40th Anniversary with LTOs

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Ben & Jerry’s unveiled two Saturday Night Live (SNL) sketch–inspired flavors:  Lazy Sunday and Gilly’s Catastrophic Crunch.  These first two in a line of four SNL flavors were carefully crafted with specific SNL sketches as inspiration. Gilly’s Catastrophic Crunch is a combination of chocolate and sweet cream ice creams, with caramel clusters, fudge-covered almonds, and a marshmallow swirl as frantic and mischievous as the flavor’s namesake. The Lazy Sunday sketch, which features a sincere love of cupcakes, was enough to lead Ben & Jerry’s flavor gurus to a vanilla cake batter ice cream base with chocolate and yellow cupcake pieces and a chocolate frosting swirl for the latest crazy concoction. 

“Our fans have a great sense of humor and we share their affinity for the comic genius of Saturday Night Live,” says Lisa Sholk, Ben & Jerry’s marketing manager.  “We loved the challenge of creating ice cream personalities for those iconic sketches.”

The flavors will be available exclusively at Ben & Jerry’s Scoop Shops across the U.S and Canada. Following the crazy classroom antics of Gilly and the chronic-loving Sunday afternoon themed flavors, the company plans to unveil two more SNL sketch-based flavors later this year to continue the year-long celebration of SNL’s 40th anniversary. 

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.