Industry News | October 25, 2013
Ben & Jerry’s Launches Ron Burgundy–Inspired Flavor
Ben & Jerry’s announced its newest limited batch ice cream flavor, Scotchy Scotch Scotch. Created in honor of Ron Burgundy, the TV news anchor with a penchant for all things scotch, the flavor is a concoction of butterscotch ice cream with ribbons of butterscotch swirl.
“Scotchy, Scotch, Scotch is a delicious ice cream, and I hope Ben and Jerry consider my other suggestions,” Burgundy says. “Malt liquor marshmallow, well liquor bourbon peanut butter, and cheap white wine sherbet.”
The flavor was officially unveiled at New York City’s Pier 36 where members of the press attended. The event kicked off with a performance by Nutty the Waterskiing Squirrel, as seen in the first Anchorman film. Nutty’s performance was immediately followed by the appearance of a Ben & Jerry’s scoop-truck-turned-Channel 4 News-truck, which rolled onto the scene transporting a legion of blazer-wearing Ron Burgundy look-alikes. After Scotchy Scotch Scotch was officially unveiled, attending media and fans received free scoops of the new Ron Burgundy–inspired flavor.
Fans await December 20th, when Ron and his elite news team return to the news desk in “Anchorman 2: The Legend Continues.”
“As a company who believes our fans deserve nothing but the best, we have great respect for Ron Burgundy, who takes the same belief to heart,” says Lisa Sholk, Ben & Jerry’s brand manager, who lead the team on the Scotchy Scotch Scotch flavor project.
“Having Ben & Jerry’s celebrate the return of Ron Burgundy to the big screen with the introduction of this special ice cream is an exciting and delicious way to build anticipation for the film,” says LeeAnne Stables, president of consumer products at Paramount Pictures. “We especially enjoyed the sampling process over the last several months to find the perfect Scotchy scotch flavor.”
Scotchy Scotch Scotch is available now at participating scoop shops across the country. Pints of the flavor will arrive on store shelves over the next few weeks.
“To help locate the flavor as it rolls out, we’re asking fans of Ben & Jerry’s and Anchorman to log onto www.benjerry.com and share when and where they were able to have a taste,” Sholk says. “We want fans to be able to experience it all first-hand, because as Ron says, this flavor is ‘kind of a big deal.’”
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