Industry News | June 21, 2011
Ben & Jerry's Brings Peace, Love, Free Ice Cream
Ben & Jerry’s Scoop Truck will tour San Francisco from June 20th through July 29th attending community events, non-profits, and even battling a few other local food trucks to help build awareness and raise support for a local food shelf. San Franciscoans can help direct where the truck will go simply by plugging into the tour via Twitter and Facebook.
“It’s cool that we get to bring our company spirit, social mission, and killer flavors on the road in San Francisco,” says Integrated Marketing Manager and tour ringleader, Jay Curley. “We’re encouraging our fans to give suggestions where the truck should go by sending a tweet right to @BenJerrysWest.”
The truck plans to feature some of this year’s newest flavors and products, as well as a few tried and true classic flavors. The line-up will include: Late Night Snack inspired by Late Night with Jimmy Fallon—vanilla bean ice cream, a salty caramel swirl, and fudge-covered potato chip clusters; Chocolate Chip Cookie Dough—vanilla ice cream with gobs of chocolate chip cookie dough; Stephen Colbert’s AmeriCone Dream—vanilla ice cream with fudge-covered waffle cone pieces and a caramel swirl; and Bonnaroo Buzz—light coffee and malt ice creams with whiskey caramel swirls and English toffee pieces. This flavor, inspired by the Bonnaroo Music and Arts Festival, is back by popular demand in Scoop Shops and now available in pints, too!.
All the flavors on the truck contain Fair Trade Certified ingredients like vanilla, cocoa, and coffee.
San Francisco is not the only city to be visited by Ben & Jerry’s this summer; the truck has already visited L.A. and Miami and will spend time in New York City and Boston before the end of the summer.
Food & Beverage
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