Industry News | July 28, 2008

Ben & Jerry's Introduces Iced TeaZers

Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Ben & Jerry’s is introducing Iced TeaZers. Only on July 29th at participating Ben & Jerry’s Scoop Shops nationwide, Iced TeaZers will be debuting for 99¢.

Iced TeaZers are made with white tea, ginger, and hibiscus.

“It’s a tea party for your tastebuds,” says Ben & Jerry’s TeaZer Guru, Alison Gilbert. “We’re so excited that we’re having an official Try Day so people can test drive an Iced TeaZer for only 99¢! This little ‘brew-haha’ is just our way of sharing the love.”

The company has launched their tea-based beverages in participating shops throughout its 450 franchised Scoop Shops in the U.S.

“Just imagine yourself on a hot summer day, with the sun beating down, and you’re looking for that perfect pick-me-up,” Gilbert says. “What can you get for 99¢ today? A quart of gasoline??? It’s much less fun and not nearly as refreshing!”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.